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SugarCRM Nucleus Research ROI Download
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CRM Pays Back $8.71 for Every Dollar Spent

The Bottom Line

Companies continue to make new investments in CRM to take advantage of new analytics, social collaboration, mobile, and other capabilities - and with good reason. In analysing Nucleus ROI case studies on CRM, we found the average returns from CRM have increase since 2011, from $5.60 to $8.71 for every dollar spent.
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